For All Nighter Setting Spray's Set for Life Campaign 2018.
All Nighter Setting Spray is Urban Decay's #1 selling product. This social campaign sought to take it out of its cold merchandising unit and put it into the (literal) hands of consumers in relatable situations.
Pushing the idea that no matter what's happening in your life; whether it be a party night, festival season, workout sesh, a music concert -- you're set for life.
Art Direction: Minh Bui
Photography: Arnelle Lozada