For Urban Decay's Valentine's Day Campaign 2018.

For this campaign, nude lipsticks was the focal product. Each candied heart was a saying that not only fed into internet culture, but also was a nod back to the shade.

SEND NUDES | Shade: Stark Naked

SLIDE INTO THE DM'S | Shade: Naked
AS IF! | Shade: 1993

BOY BYE! | Shade: Backtalk

LIP SERVICE | Shade: Gubby

Art Direction: Minh Bui

Photography: Julia Kuzmenko
Model / MUA: Amanda Rodriguez

Using Format