For Urban Decay's Valentine's Day Campaign 2018.
For this campaign, nude lipsticks was the focal product. Each candied heart was a saying that not only fed into internet culture, but also was a nod back to the shade.
SEND NUDES | Shade: Stark Naked
SLIDE INTO THE DM'S | Shade: Naked
AS IF! | Shade: 1993
BOY BYE! | Shade: Backtalk
LIP SERVICE | Shade: Gubby
Art Direction: Minh Bui
Photography: Julia Kuzmenko
Model / MUA: Amanda Rodriguez